New and Improved?

A professor was explaining marketing concepts to his students:

1) You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me!” - That’s Direct Marketing

2) You’re at a party with a bunch of friends and you see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He’s very rich. Marry him!” - Thats Advertising

3) You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say, “Hi, I’m very rich. Marry me!” - That’s Telemarketing

4) You’re at a party and you see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her a ride and then say, “By the way, I’m rich. Will you marry me?” - That’s Public Relations

5) You see a gorgeous girl at a party. She walks up to you and says, “You are very rich! Can you marry me!?” - That’s Brand Recognition

6) You see a gorgeous girl at a party. You go up to her and say, “I’m very rich. Marry me!” She gives you a nice hard slap on your face. - That’s Customer Feedback

7) You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me!” And she introduces you to her husband. - That’s Demand and Supply Gap

8) You see a gorgeous girl at a party. You go up to her and before you can say anything, another guy comes up and says, “I’m rich. Will you marry me?” And she goes with him. - That’s Competition Eating Into Your Market Share

-Taken from Curious - The Tourist Guide December 2010

ivaprkacin:

I wish this was legit.

iwantit.iwantit.iwantit

The album is done!!!!! Im so excited to start sellin copies at shows!

We also have some videos. Check out these links for the vids and our facebook!

http://www.youtube.com/watch?v=Dp01arfKb_M

http://www.youtube.com/watch?v=wcVByTsAj38

www.facebook.com/palewhale

Keep it real,

ThatSteveDilksGuy

Iva What??

This is the blog of one cool chick. Iva Prkacin (Perk-a-chin) is an excellent art director in her final year at mohawk college. She’s always posting links and pictures that keep me on my computer for way longer than I should be. Follow her blog from this link or follow her on Twitter @ivaprkacin 

Keep it real,

ThatSteveDilksGuy

As you may have noticed, I’m kind of a weekend blogger. The only reason I have this blog and try to post interesting things regularly is for a class called interactive media. A blog? Seriously? People who can’t get a job for a newspaper write a blog in hopes that some editor will find them and give them some work. What does a blog do for an aspiring art director and online designer? Nothing. That’s what. And I feel completely comfortable writing this because on one side; I have to write three blogs per week but on the other side my so called “teacher” is going to come around see that they are written and type ‘ok’ into his I-pad which was free probably because the tuition costs were raised this year. So instead of working on my online portfolio or my craft in general I have to spend time Tweeting and writing stupid blogs that don’t even get read by the person that tells me to write them. Waste of time and ideas if you ask me. 

I promise my next blogs won’t be silly ranting. I just figured the people from my program that will read this might get a kick out of it. 

That’s all for now.

ThatSteveDilksGuy

So my interview at Totem went awesome and I feel confident that I have an awesome position and opportunity there. I was also turned on to another direct and digital agency called BIMM.

The art and science of direct.

The speed and engagement of digital.

Together.

This philosophy is what Mike Da Ponte and his team of 50 brilliant minds live by to provide customers with excellent work. The strategic and creative executions that are built upon this modo are what have partnered BIMM with some of the most reputable brands today. Brands like Telus, Audi, Scotiabank and Cogeco Cable, to name a few, are loyal to BIMM because they provide such innovative solutions in their advertising. 

Check out some of their work and clients! My favourites are the Audi direct piece and the Telus Christmas Share Plan direct piece.  Some great ideas, not to mention killer writing and design.

This would be an awesome place to intern and I can’t wait to storm up a very promising email to send to Mike Da Ponte tomorrow!!! For now its time to sleep.

Keep it real,

ThatSteveDilksGuy

So incase some people didn’t know, I’m in a local rock band called Pale Whale. We are a 3 piece right now but were working on getting a 4th member which is looking pretty promising. Just found a guy who plays keys, guitar, mandolin and saxophone! Anyways, we’ve been at it for about a year and a bit now and we’re finally starting to get somewhere. Look for our full length LP which will be available to purchase in early February. We’re also booking a lot of shows in Toronto, Ottawa, Montreal and Quebec City but will always be open to playing Hamilton gigs. We love our fans here!! Check out our facebook to hear some tracks, check out pictures and talk to us.

www.facebook.com/palewhale

PS For those who say this is not about advertising: you are wrong. It IS advertising because I’m advertising the band in my blog… I win :)

Keep it real.

ThatSteveDilksGuy

25 Cool Ads that Support a Good Cause

This is an awesome page full of cool outdoor, print and online ads that all support getting people off the streets or out of poverty! Enjoy!

Keep it real!

ThatSteveDilksGuy

I wonder how intense one’s trip would be after taking a hit of PSD?

Maybe one day we’ll know…

I’m sitting in my room putting together the pages of my portfolio so that I’m ready for my interview tomorrow at Totem in Toronto. I’m pretty excited because I really want to intern there. The people all seemed so friendly and happy to be at work the first time I went. This will be my second interview with Meg Button. The first was a fake one for school but and excellent experience all in all. I’m sliding the last few pages in when.. AHHHHH I have to write an agency feature by midnight. So what better agency than Totem.

Totem is very unlike other branding agencies. They do more than fancy logos and business cards could ever do for any brand. This is because they don’t just shove a brand in Joe Consumers face and say, “BUY MY SHIT!” They take that brand, befriend its customers and tells those customers a brand story that they can relate to. 

In 1999 Eric Schneider started a small agency called Redwood Custom Communications. His company saw lots of potential in custom media which helped it grow and eventually be able to provide services for larger brands. Redwood Custom Communications was the architect and content agency for Kraft’s Food and Family Initiative Program which is the largest CRM program in North America. In late 2008 Schneider merged with Transcontinental and 1 year later rebranded as Totem.

Built on the philosophy that “a great brand story creates a lasting impression,” Totem continues to grow and pick up high ranking clients. Recently they picked up Mazda but have been working on other clients such as Kraft, Coca Cola, and Home Depot since the Redwood days. They offer services from social media and web to direct mail and point of sale.

These guys are awesome! Can’t wait for my interview tomorrow! I’ll post back to tell how it went and sing more praises of Totem…perhaps.

Check out Totem’s Website. It won some W3 awards!

Website Marketing: Gold
Home Page Design: Gold
Website Visual Appeal: Silver

http://www.totembrandstories.com/

Keep it real!